Sam Fazz is a creative director and social media strategist based in Los Angeles, and the co-founder of Middle Child Studios, a women-owned creative digital agency.
Sam got her start as a content creator in 2013 before shifting her focus behind the camera. She began guiding brands on how to use social media and partner with talent, and that work became a career building digital worlds for brands and artists. She has led social strategy, content production, platform management and artist and influencer relations across music, fashion, beauty, publishing and podcasts. Her clients include public figures Halsey, Gwen Stefani, Luke Hemmings, Sofia Richie Grainge and brands Malin+Goetz, Rose Inc., Armchair Expert + more. Her clients include Halsey, Gwen Stefani, Luke Hemmings and Sofia Richie Grainge, along with brands such as Malin+Goetz, Rose Inc. and Amazon Podcasts. As Creative Director of Being Frenshe, she helped shape the brand’s world from concept through its launch at Target.t.
Through it all, her focus has stayed the same: helping artists and brands understand how their audiences see them, putting their work in context for an ever-evolving digital landscape, and turning what shows up on a tiny screen into something meaningful and memorable.
Today, Sam’s brand and client work lives at Middle Child Studios.
