Case Study 01: Lawless
My 2025 work with Lawless Beauty focused on refining and elevating the brand’s social and content strategy with both culture and conversion in mind. I led across social and content strategy and end-to-end production of social and campaign content assets, from ideation to final execution, that was designed to resonate with full-glam beauty lovers.
Since partnering, the brand has seen a 156% increase in content output year-over-year, leading to a 216% increase in impressions, alongside a 77% lift in engagement.
By balancing trend-aware formats with refined, product-forward storytelling, we supported growth across DTC and retail — driving measurable sales, strengthening brand recognition within Sephora, and positioning Lawless as a standout in the clean beauty space.
