Case Study 03: Being Frenshe
As Creative & Social Media Director for Being Frenshe, founded by Ashley Tisdale, I led the brand from inception through launch to define its visual identity, creative direction, content ecosystem, and full social strategy for the 40-SKU clean wellness line debuting exclusively at Target in July 2022.
Grounded in the brand ethos “Breathe in a moment for you,” I shaped a creative and strategic direction rooted in dreamy, aspirational wellness that never compromised relatability or accessibility.
Built on the belief that wellness is for everyone, this translated into content that spoke to a wide range of routines, lifestyles, and customer types reflective of Target’s broad audience while still maintaining a cohesive, elevated point of view.
I led all content ideation and digital strategy with the goal to build fast-growing presences across Instagram and TikTok in a saturated category. Within the first quarter, the brand reached 50K+ Instagram followers organically, while viral TikTok content drove 14.9M views in the brand’s first year — highlighting the success of a deliberate balance between leveraging the visibility of a celebrity founder and intentionally building a brand that could stand on its own, where the customer felt just as central to the story as the face behind it.
