Case Study: Amazon Podcasts
Digital Strategy & Platform Optimization for Amazon's Priority Podcasts
As digital strategist for Amazon's Podcast vertical, I led and managed digital strategy and platform optimization for Amazon's priority podcasts to transform audio-led IP into top-performing, culturally relevant video franchises through channel architecture, audience development, and cross-platform performance strategy.
This strategy directly contributed to major industry recognition and chart-topping performance, including multiple shows reaching #1 trending worldwide episodes on YouTube.
Strategy
Video-first framework with tiered clip architecture (60s social, 5–8 min editorial, full YouTube cuts), chapter-based structuring for algorithmic entry points, with thumbnail and title A/B testing.
Advertising
Ad load and host-read placement were optimized for listener retention. Brand integrations were contextually aligned to each show's audience to support advertiser renewal rates and, for video shows, paired with chapter transitions to minimize disruption.
Shows I’ve Worked On:
Baby, This Is Keke Palmer
Armchair Expert with Dax Shepard
New Heights with Jason and Travis Kelce
We Playin’ Spades with Nick Cannon
Nick Cannon at Night
Dying for Sex
Redacted: Declassified Mysteries
Reclaiming with Monica Lewinsky
The Offensive Line with Annie Agar